3.Jun.2009 at 3 | Demian
Max Bill – Modern Color
Old friend Craig Welsh of Go Welshrecently emailed me asking me to do a fave for him and go pick up a poster he had just bought on Craigslist that happened to be located near my place in NYC. The poster pictured here was done for the 1972 Munich Olympics by sculptor and designer Max Bill. Until that email I knew nothing about Max Bill but it looks like I should clue myself in. I love the poster. It was hard to turn over to Craig. Clean lines. Super clean use of color. It feels like Bill was taking the esthetic of ’Mid-Century Modern’ and pushing it toward the minimalism that Donald Judd and Richard Serra were seeking in their work. Actually, it looks like the 1972 Munich Olympics had a full catalogue of great graphic design for the event posters. It is always reassuring to see a large organization such as the Olympics that understands the value of good design and fosters it in building its ‘brand’.
Thanks to Craig for the graphics history lesson.




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