Demian Repucci content

Kinko’s was bought by FedEx in 2004.  I wrote a post in December of 2005 about the bad decisions I thought managament was making in regards to the new FedEx / Kinko’s brand.  I just stumbled across a Business Week article from December of 2008 about the downward spiral of the brand identity (not to mention earnings) that has been the  FedEx / Kinko’s situation since the merger.

I hate to say ‘I told you so’ but it looks like I was three years ahead of the curve on this one.  Too bad the FedEx execs weren’t listening.  They could have saved a lot of money.