OpenIDEO Jamie Oliver Challenge Winning Concepts Announced!

10-demian-concept-1-win-85As you can see from this page of my website, I have contributed some creative juice to a couple of the challenges posted on OpenIDEO.  One such challenge has been chef Jamie Oliver’s ‘How can we raise kid’s awareness of the benefits of fresh food so they can make better choices?’ As a cook, a foodie and a semi-pro eater, this is a topic that is very near to my heart.  As a society our kids eat pretty darn poorly.

Well, the conclusion to the challenge had finally come.  The ten winning concepts, along with seven concepts that chef Jamie picked, have just been announced on the OpenIDEO website here.  And I was thrilled and honored to discover that one of my concepts had been chosen to be included in the winning ten.  You can see the full entry here.

I had great fun coming up with concepts for this challenge and interacting with the other designers that contributed comments on my design work and concepts of their own.  The OpenIDEO platform has been amazing in cultivating a sense of collective work to find solutions to big problems.  I am really excited to see how it develops with subsequent challenges.  I also am excited to see what chef Jamie does with the ideas and concepts that have been generated from his challenge.  His focus on school lunches and kid’s eating choices in both the UK and US is tough work but vital for us to think about.  And strive to fix.  I appreciate his efforts and look forward to seeing some real change in how kids eat.  I am happy that I could be a part of the process and contribute to his work with my concepts for his OpenIDEO challenge.  I look forward to more opportunities to contribute to Jamie Oliver’s healthy eating programs in the future.  Thanks to both Jamie and IDEO for making this challenge happen!