Organic Avenue: Menu Development Project

Organic Avenue is a small yet fast-growing organic juice and foods retailer in the New York Metro area. They have 12 stores but have plans for significant expansion in the near future. In June they hired me to consult on a menu development project for them.  Organic Avenue’s current products are focused on their amazing [...]

John Shields & Karen Urie Shields: Restaurant Project

I became an instant fan of chefs John Shields and Karen Urie Shields as soon as I read the New York Times article about their work at Town House restaurant in the rural hamlet of Chilhowie, VA. I was smitten with the accompanying photos of their food – the ingredients, composition, color and texture all [...]

Interaction Design Project: Amplify Education Tablet

In early 2012 I had the pleasure of working with interaction designer and author Josh Seiden of Neo. We teamed up on a project for Amplify, a division of News Corporation.

Amplify has been developing a tablet-based education system for k – 12 students. Our task was to lead the Amplify team through an exercise in [...]

Ideas In Food; Space Concept

In 2011 I was asked to come up with ideas for great chefs that might be interested in doing a restaurant in the commercial spaces of a loft building development project in Philadelphia. Immediately I thought of the amazing duo Alex and Aki of Ideas In Food.

Alex and Aki are not only chefs but also [...]

Esquire Magazine Cover Design

Esquire Magazine has a tradition of featuring inventive cover design (where did George Lois find a soup can big enough to hold Warhol?) In 2011, invited by an editor at Esquire to submit a cover proposal or two, I jumped at the chance and came up with a few ideas.

I started with the question of [...]

Restaurant Concept Design: High-End Burger Joint

In January of 2011 I was contacted by a client interested in opening a high-end burger joint in the North West Chicago suburbs. The main focus of the menu would be organic, grass-fed beef burgers, fries and shakes at reasonable prices. No easy task! Comparables in this market are restaurants such as Elevation Burger, Farm [...]

Menu Development Project: The Wayne Bar

In April of 2013 I was hired by the team behind the new Wayne Donut and Ice Cream Bar in Wayne, PA to develop a menu for their first retail venture.
The space that was selected was very tight, restricting not only the layout of the store but also the potential of what could be produced [...]

Warhol With an iPhone?

The Rolling Stones ‘Sticky Fingers’ album cover by Andy Warhol is a genius piece of art.  Straight forward yet clever, engaging, provocative, tactile… never mind that the zipper can scratch the heck out of the vinyl.  I was messing around with some photography of my own recently and it struck me that a phone in [...]

Business Start Up Concept in a Shipping Container

This is a design that was submitted to the Not Just a Container contest for the new Dekalb Market in downtown Brooklyn.  Called ‘Meatspace’, it is a restaurant concept I designed around modern meatball sub sandwiches.  I adapted the concept to fit the shipping container requirements of the Dekalb Market contest.  It would contain a [...]

Apple iPad 2 Distribution Design – Ridiculous Line Hurts Brand Identity

That day was the fourth day that I arrived at the Apple Store at 6AM to stand in line to buy an iPad (Thurs 21st, Fri 22nd, Sat 23rd & Mon 25th). On Thursday, Friday and Saturday, after waiting for between 20 minutes – 1 hour, we were told there were no iPads that day. [...]