Organic Avenue: Menu Development Project

Organic Avenue is a small yet fast-growing organic juice and foods retailer in the New York Metro area. They have 12 stores but have plans for significant expansion in the near future. In June they hired me to consult on a menu development project for them.  Organic Avenue’s current products are focused on their amazing [...]

Interaction Design Project: Amplify Education Tablet

In early 2012 I had the pleasure of working with interaction designer and author Josh Seiden of Neo. We teamed up on a project for Amplify, a division of News Corporation.

Amplify has been developing a tablet-based education system for k – 12 students. Our task was to lead the Amplify team through an exercise in [...]

Occupy Sandy Shirt Design

I am very inspired and appreciative of the work that the Occupy Sandy movement is doing in bringing relief to the victims of Hurricane Sandy.  I love the ‘if you have an idea just do it’ ethos.  It’s certainly messy.  But it is happening.  And it is making a difference.  In that spirit I designed [...]

Gaijinner!: The Perennial Plate Cooks Japanese

I have been working on a project with the amazing Daniel and Mirra of the Perennial Plate.  They are currently neck deep in filming a new season for their online sustainable food video series.  This time they are taking their show global for: Perennial Plate Season Three: ‘Real Food World Tour’.  The first leg of [...]

Business Start Up Concept in a Shipping Container

This is a design that was submitted to the Not Just a Container contest for the new Dekalb Market in downtown Brooklyn.  Called ‘Meatspace’, it is a restaurant concept I designed around modern meatball sub sandwiches.  I adapted the concept to fit the shipping container requirements of the Dekalb Market contest.  It would contain a [...]

Apple iPad 2 Distribution Design – Ridiculous Line Hurts Brand Identity

That day was the fourth day that I arrived at the Apple Store at 6AM to stand in line to buy an iPad (Thurs 21st, Fri 22nd, Sat 23rd & Mon 25th). On Thursday, Friday and Saturday, after waiting for between 20 minutes – 1 hour, we were told there were no iPads that day. [...]

Jimmy’s No. 43 ‘Duck-Off’ – Winner!

Jimmy’s No. 43 Restaurant in New York’s East Village recently held a friendly competition to benefit Food Systems Network NYC.  The competition, winkingly titled a ‘Duck-Off’ asked participants to serve a duck dish of their choosing to 150 people.  The judging panel, made up of Serena Di LIberto of Heritage Foods USA, Amy Zavatto of [...]

Recipe Sketchbook: Corn, Leek, Tomatoes, Arugula

Summer Corn & Leek Soup with caramelized corn, basil, olive oil, chili oil
Corn sauteed with leeks, garlic, green onions, white onion.  Simmered in cream and chicken stock with corn cobbs, leek greens, bay leaf, thyme sprigs, salt and white and black pepper.  Strained.  Served with caramelized sauteed corn, basil chiffonade, olive oil and chili oil.

A Razor A Shiny Knife: California Dining

For the last two weekends New York’s cerebral supper club A Razor A Shiny Knife traveled to California to put on three events in Los Angeles and San Francisco with LA’s Room Forty and New York’s The Noble Rot.  The title of this short cooking tour was ‘Two Perspective: Modern Meets Traditional’.  The concept being [...]

Recipe Sketchbook: Barbecue Pork Banh Mi Sandwich

Hosting a picnic for about twenty people, I needed to come up with a few sandwich ideas.  Sandwiches that would be big taste ‘bang’ for the buck, that people would like and, most importantly, that I was interested in making.  Immediately I thought of the Vietnamese Banh Mi.  One of my all-time favorite foods.  but [...]