Demian Repucci content

Apple, under the guidance of Steve Jobs, is one of the smartest brands out there.  Laser focused on the user experience, the incorporationof design and maintaining its message and identity over the entire scope of the brand.  Which is why the announcement of their latest product seems so surprising. 
I have always been a proponent of [...]

I have seen the new add campaign for Frosted Mini Wheatswhich urges moms to put warm milk on their kids Mini Wheats in the morning to get them to eat their breakfast, the most important meal of the day for concentration and growth and to show them you love them, etc., etc.  It struck me [...]

Starbucks, the ubiquitous jolly green giant of caffeine, has recently been pushing a new product called ‘VIA‘.  VIA are single serving packets and of instant coffee.  Just pour into 8oz. of hot water and you have made your own Starbucks coffee.  Evidently Starbucks felt they had to challenge Nescafe for a share of the instant coffee market.  [...]

When your logo has an illustration of a polystyrene cup… you’re in trouble.