Organic Avenue: Menu Development Project

Organic Avenue is a small yet fast-growing organic juice and foods retailer in the New York Metro area. They have 12 stores but have plans for significant expansion in the near future. In June they hired me to consult on a menu development project for them.  Organic Avenue’s current products are focused on their amazing [...]

John Shields & Karen Urie Shields: Restaurant Project

I became an instant fan of chefs John Shields and Karen Urie Shields as soon as I read the New York Times article about their work at Town House restaurant in the rural hamlet of Chilhowie, VA. I was smitten with the accompanying photos of their food – the ingredients, composition, color and texture all [...]

Ideas In Food; Space Concept

In 2011 I was asked to come up with ideas for great chefs that might be interested in doing a restaurant in the commercial spaces of a loft building development project in Philadelphia. Immediately I thought of the amazing duo Alex and Aki of Ideas In Food.

Alex and Aki are not only chefs but also [...]

Menu Development Project: The Wayne Bar

In April of 2013 I was hired by the team behind the new Wayne Donut and Ice Cream Bar in Wayne, PA to develop a menu for their first retail venture.
The space that was selected was very tight, restricting not only the layout of the store but also the potential of what could be produced [...]

Warhol With an iPhone?

The Rolling Stones ‘Sticky Fingers’ album cover by Andy Warhol is a genius piece of art.  Straight forward yet clever, engaging, provocative, tactile… never mind that the zipper can scratch the heck out of the vinyl.  I was messing around with some photography of my own recently and it struck me that a phone in [...]

Gaijinner!: The Perennial Plate Cooks Japanese

I have been working on a project with the amazing Daniel and Mirra of the Perennial Plate.  They are currently neck deep in filming a new season for their online sustainable food video series.  This time they are taking their show global for: Perennial Plate Season Three: ‘Real Food World Tour’.  The first leg of [...]

Teaching Creativity in Schools – ‘Subject Mash Up!’ Platform Concept

A couple months ago I worked with a team of strategists and creatives from firms such as Code and Theory and Cake New York to design a solution to the No Right Brain Left Behind challenge.  The challenge brief asked the creative profession to design concepts that will address the creativity crisis in US Schools [...]

Business Start Up Concept in a Shipping Container

This is a design that was submitted to the Not Just a Container contest for the new Dekalb Market in downtown Brooklyn.  Called ‘Meatspace’, it is a restaurant concept I designed around modern meatball sub sandwiches.  I adapted the concept to fit the shipping container requirements of the Dekalb Market contest.  It would contain a [...]

Shepherds on Twitter: 2010 Christmas Card Design

Merry Christmas and Happy Holidays!
I am a huge fan of Twitter.  Not only is it a great way to connect with a vast array of interesting people but it also serves as a powerful source of inspiration for me.  It’s limiting structure of 140 characters per tweet and unique informational symbology have combined to create [...]

Halloween Pumpkin Carving: Warhol’s ‘Self Portrait (Fright Wig)’

This is what I worked on in between trick-or-treat knocks at our door.  I do not want to think about how long this pumpkin carving project took me but…. I am pleasantly surprised with how it turned out.  A new rendition of Andy Warhol’s ‘Self Portrait (Fright Wig)’, 1986 (on the left) executed in back [...]