Apple iPad 2 Distribution Design – Ridiculous Line Hurts Brand Identity

That day was the fourth day that I arrived at the Apple Store at 6AM to stand in line to buy an iPad (Thurs 21st, Fri 22nd, Sat 23rd & Mon 25th). On Thursday, Friday and Saturday, after waiting for between 20 minutes – 1 hour, we were told there were no iPads that day. [...]