Restaurant Concept Design: High-End Burger Joint

In January of 2011 I was contacted by a client interested in opening a high-end burger joint in the North West Chicago suburbs. The main focus of the menu would be organic, grass-fed beef burgers, fries and shakes at reasonable prices. No easy task! Comparables in this market are restaurants such as Elevation Burger, Farm [...]

Five Napkin Burger, UWS: A Five Napkin Concept

I just ate lunch at the newest location of ‘Five Napkin Burger’ on the Upper West Side.  I had the mini boss along so I was a little worried that I could actually pull it off without him becoming belligerent and causing a scene.  Causing a scene?!  What was I worried about?  I mean, really, what constitutes a [...]