Anyway, his Wrangler shots fit right into his catalogue of work.  His normally naked models now naked except for Wrangler jeans.  Really, it was only a matter of time.  These shots are not very different from McGinley’s typical work of skinny naked hipsters roughhousing in various settings.  All it needed was an art director to look at his images and imagine their clients’ product covering the model’s naughty bits.  Home run.  Interesting that it was those savvy guys at Wrangler that made it happen.  Now if they could just do something about their lame logo…

One question though in regards to the controversy surrounding the images… the people that are upset about them are falling unwittingly right into this typical advertising trap.  How is this much different than, say, the Abercrombie & Fitch adds a couple years ago of underaged underwear-clad models in wood-panelled suggestiveness?  Or anything that finds its way into Terry Richardson’s camera?  Or David LaChapelle?  These guys, and the brands they work for, know that sex sells.  There is nothing new or interesting about that.